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Healthy & Whole · Starts Monday, Nov 9

Fit for the
Holidays
Free 14-Day Challenge

Dial in and lose your next 2–10 pounds before Thanksgiving.

100% Free Kickoff · Sun 11/8 · 8pm ET Day 1 · Mon 11/9
FREE14-Day
Challenge

Apply to join

Only 50 free spots. Takes about 2 minutes. We’ll text you to get you enrolled.

Head into the holidays with momentum, not guilt. Fourteen days of simple habits, real coaching and a community that has your back. No dieting, and no giving up the foods you love.

Cinnamon rollBurger and shrimpMugcakeShrimp rice bowlBreakfast sandwichesChocolate mousseS’mores sandwich

How it works

Three steps to Day 1

01

Apply above

Tell us a little about you, your goals and your struggles. It takes about two minutes.

02

We text you

Our team reaches out by text to get you enrolled and into the challenge community.

03

We kick off together

Kickoff call Sunday, Nov 8 at 8pm ET. Day 1 is Monday, Nov 9, and we go for 14 days.

What you get, free

Real results. Real support.

A high-protein bowl, green duotone
01

The Plan

The foundation behind every transformation I’ve shared: the Win The Day Habits, the Building Block Eating Method (no counting or logging every calorie) and the Hydration Cocktail.

Matt in the studio, teal duotone
02

The Support

Private 1:1 text access to me and my coaches, Monday through Friday, 8am to 7pm, plus a private challenge community to keep you accountable.

A client’s progress, purple duotone
03

The Family

A real taste of life inside Healthy & Whole, and a free game planning call at the end so you never wonder what to do next.

Plus 3 free bonuses

Join and get all three.

$49Value
The Best of Healthy & Whole cookbook cover

Bonus 01

The Best of Healthy & Whole Cookbook

55+ plug-and-play, low-calorie, high-protein recipes, most under 400 calories. Free when you join.

My Personal Fat-Loss Favorites guide cover

Bonus 02

My Fat-Loss Favorites Guide

My personal go-tos: recipes, drive-thru orders, gas station grab-and-gos and my favorite on-the-go protein snacks.

My Guilt-Free Sweet Tooth Favorites guide cover

Bonus 03

My Sweet Tooth Favorites Guide

All of my favorite sweet treats that fit right into the challenge.

Claim my free spot

Sustainable health. For everyday moms.

No shots. No pills. No supplements.
No forbidden foods. No obsessive counting.
No gimmicks.

Simple & sustainable.

Inside the challenge

14 days. 5 simple habits.

You don’t need to be perfect. Hit these about 80% of the time and you’ll be amazed what 14 days can do.

01

Eat on plan

3 meal blocks and 2 snack blocks, the way we teach you.

02

8,000 steps

Every single day.

03

Strength train

3 times a week, 30–45 minutes.

04

2 Hydration Cocktails

Our simple recipe for all-day energy.

05

15 min of growth

Bible time, a good book or a podcast.

Real clients. Real results.

They started right where you are.

Busy moms. Real lives. No crash diets. This is what happens when simple habits turn into a lifestyle.

Marsha before and afterMarsha, 61
Nicole before and afterNicole, 43
Ashley before and afterAshley, 39
Susie before and afterSusie, 60
Lori before and afterLori, 61
Erin before and afterErin, 51
Anna before and afterAnna, 35
Helen before and afterHelen, 32
Your turn.

Ready for your “after” photo? It starts with 14 days.

Apply free
Matt Portwood with his family
11+Years
Coaching

Meet your coach

Hi, I’m Matt.

I’m the founder and head coach of Healthy & Whole, and for more than 11 years I’ve helped hundreds of busy moms lose the weight and keep it off for good.

This challenge is built on the exact system I live every day, and the same one behind every client transformation I’ve ever shared. No shots, no pills, no forbidden foods. Just simple habits that fit real life, holidays included.

Because if you can’t keep the weight off, it doesn’t count.

Matt PortwoodFounder · Healthy & Whole

Questions

Good questions.

Is it really free?
Yes. The Fit For The Holidays Challenge is 100% free, bonuses included.
Why only 50 spots?
Every challenger gets private 1:1 text support from me and my team. To keep that support high, we’re capping the challenge at 50 people.
When does it start?
We kick off with a call on Sunday, November 8 at 8pm ET. Day 1 is Monday, November 9, and the challenge runs for 14 days.
Do I have to count calories or give up foods I love?
Nope. You’ll learn the Building Block Eating Method, a simple way to eat on plan without logging every calorie in an app, and with no forbidden foods.
How much weight will I lose?
Most challengers lose somewhere between 2 and 10 pounds in the 14 days. Where you land depends on your starting point and how well you dial in the habits. Results vary, but the habits you build are what keep it coming off after the challenge.
How much time will it take?
Plan on a 30–45 minute block most days for a workout or a walk. The rest fits into the meals and day you already have.
How will you contact me?
By text, at the cell number on your application. That’s how we’ll get you enrolled, and how you can reach me and my coaches during the challenge.
What happens after the 14 days?
Every challenger gets a free game planning call to map out what’s next. If our coaching program is a great fit, we’ll talk about it. If not, you’ll still leave with a clear plan.

Ready for your “after” photo?

See you on Day 1.

Dial in, lose your next 2–10 pounds and walk into Thanksgiving feeling great. Applying takes about two minutes.

Apply for the free challenge
Healthy & Whole · Matt Portwood · @healthyandwholeyou